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As the end of 2019 kicks into full gear, we look toward the future to see which of the most salient trends in the dairy industry will have lasting effects. While Dairy demand remains strong heading into the new year, the industry faces threats from looming trade issues, changing preferences to snacking/convenience and dairy substitutes. Recently, Optimally president, Ralph Hoffman, sat on a panel discussing these trends and what they mean for the future of the dairy complex. You can see the correspondence in the most recent issue of Cheese Market News.